| Markets
& Revenues
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| Motion Picture Markets Although the theatrical release of a picture generates sales in all other markets, theaters are no longer where movies make their money. In 2003, theatrical releases accounted for only 18% of worldwide revenues. Movie companies now make the bulk of their revenues from "intellectual properties" -- licensing their filmed entertainment for home viewing on DVDs, videotapes, broadcast and cable television programs, and selling spin-offs such as dolls, games, books and the like. New formats, such as the iPod, cell phones and the Internet, will offer additional means of income in the immediate future. Edward Jay Epstein
reports in his 2005 book, The Big Picture: The New Logic of Money and
Power in Hollywood, "The main task of today's studio is to
collect fees for the use of the intellectual properties they control in
one form or another and then to allocate those fees among the parties --
including themselves -- who create, develop, and finance the
properties. It is now essentially
a service organization, a dream clearinghouse rather than a dream
factory." Revenues from Independent Films "During the calendar year2002, independent films accounted for 13.8% of total domestic boxoffice, or $1.2 billion in receipts for nearly 260 films. According to Exhibitor Relations data, studio specialty divisions raked in about $793 million of that sum from 79 releases -- and that does not even consider revenue generated by independently produced projects that are distributed by major studios." (The Hollywood Reporter, "Indie Inflation," August 2003.) |